We make art and culture an engaging experience

Edutainment leader

The Next Group with offices in Italy, the UK, Spain and the US, produces and manages immersive and digital exhibitions worldwide

OUR EXHIBITIONS

On sale now

Book your tickets and get ready for the experience of a lifetime

VAN GOGH

THE IMMERSIVE
EXPERIENCE

ROME
UNTIL MARCH 31

BILBAO
FROM 9 FEBRUARY

ON SALE

JOLLYLAND

DINOSAURS EXPERIENCE

VINOVO (TURIN)

FROM 25 APRIL

ON SALE

barbie

a cultural icon
exhibition

MILAN

FROM 13 SEPTEMBER

ON SALE

Technological innovation serving culture

We transport visitors into the world and works of great artists through the most advanced technology in the industry

Who we are

We are a leading company in the production, organisation and realisation
of temporary cultural exhibitions

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Our brands

traditional &
immersive exhibitions

In addition to exhibitions of a traditional nature, Next Exhibition® presents an offer of immersive productions that exploit the latest digital technologies, all to involve the user in a unique and enveloping experience, making it possible to approach very heterogeneous user targets, espousing the philosophy of edutainment, i.e. educating through entertainment

immersive experience

Immersive exhibitions without borders Here, Art is a parallel universe to be discovered Here, the laws of physics fade in favour of enchantment. Here, works are not admired, they are experienced. Forget the obvious, step outside the frame and immerse yourself in Art

immersive events

Through family-oriented events, the focus is on entertaining the little ones

art center

Our exceptional locations, the venues for all traditional and immersive projects.
Starting with Area Zero and Area One in the Milan metropolis, the areas are the focus of Next Exhibition productions

merchandising

Artbox Collective consists of a team of Italian designers driven by passion and the desire to bring the beauty of historical art into everyday life. Artbox Collective consists of a team of Italian designers driven by passion and the desire to bring the beauty of historical art into everyday life.

About us

opinions

"Van Gogh The Immersive Experience is a paid attraction"

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"Step into a
Van Gogh painting"

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"Immersed in
Van Gogh - The Last Frontier of Art".

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"Human Bodies
the body of the man without secrets".

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We want to create engaging and immersive experiences that capture the visitor

The Virtual Reality Experience offers the public, thanks to the support of ultra-high definition visors, a timeless virtual journey

OFFICIAL TICKETING PARTNER

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