Next Exhibition – a global production agency specialising in the organisation of international exhibitions – and Mattel, Inc. (NASDAQ: MAT), the world’s leading toy and family entertainment company and owner of one of the world’s most iconic brands, are pleased to announce the arrival of
Barbie-: A Cultural Icon Exhibition in Milan, opening in September 2024.

The exhibition celebrates Barbie, the original brand of girl empowerment, and the brand’s reflection on culture over the past sixty-five years.

A collection of over one hundred and fifty dolls with a focus on fashion. Featuring clothes, accessories and lifestyle elements, this exhibition will take the visitor on a journey through time, from the first Barbie doll in 1959 to the iconic 65th anniversary celebratory dolls presented in 2024. Analysing the fashion trends of the 1960s, 70s, 80s, 90s and 2000s.

A role model, a muse, everyone’s friend: Barbie influenced her fans just as the public influenced her evolution.

On display are iconic scenes from the Barbie world: from the Dreamhouse to the unmistakable pink convertible, and the ever-present two life-size Barbie and Ken selfie boxes where you can take souvenir photos.