LOVE

An extraordinary new immersive exhibition lands in Milan: colorful, fun and, above all, strictly Instagrammable. LOVE – The Immersive Experience at the Next Museum is an exhibition of universal love: for oneself, for one’s family, for friends, for good food, for nature, for fun, and, of course, for Art.

The format that has enjoyed great success around the world comes to Italy, making a stop in Milan, which has always been a city at the forefront of culture and new fashions.

The exhibition encompasses thematic rooms and colorful scenery in a single path that will make visitors dream by immersing them in a fun and romantic experience, to be shared with those you love.Every detail will be photographable and shareable on social media, making the visitor the protagonist of the exhibition itself: come, shoot, share and tag!

The sets featured are true theatrical backdrops capable of moving visitors and involving them in 360 degrees; there will also be works by artists dedicated to Love through the use of lights and lightboxes.

Ready to get excited!